What Motivates People To Buy?
When people make purchases they are generally influenced by these things:
• True needs – People buy products and services to fulfill real needs for food, shelter, clothing and so on.
• Perceived needs – Some products appeal to people by targeting their perceived needs. They make them believe they cannot get by without X product in their homes or offices.
• Pure wants and desires – Consumers are also highly motivated by products that appeal to their personal desires. When product A offers value and quality but product B speaks to a deep desire, chances are it is product B that will sell.
Learn the secrets to appealing to people on the level that truly motivates them to buy and your marketing efforts will pay off.
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